Start where many teams begin: webhooks that notify downstream systems without polling. Then scale to event buses like Kafka, NATS, SNS, or EventBridge to fan out reliably, buffer bursts, and preserve contracts. Learn when lightweight HTTP callbacks suffice, when brokers earn their keep, and how to keep delivery transparent with metrics, retries, and backoff that respect consumers.
Decoupling should not dissolve accountability. Use explicit event names, clear ownership, and domain boundaries so services evolve independently while still aligning on outcomes. Establish shared dashboards, on-call rotations, and runbooks that cross team lines, ensuring no signal disappears into a void when customers need action most.
On a Thursday evening, a sudden spike in failed card updates triggered a payment_failed event that reached support and product within minutes. They paused a promotional rollout, messaged affected users, and shipped a fix before midnight. The orchestration was minimal; the timely event turned confusion into trust.
Per-record exactly-once across heterogeneous clouds, brokers, and databases is prohibitively expensive and often impossible. Aim for effective-once at the business level using idempotency keys, deduplication stores, and immutability. Measure success through customer outcomes, not packet counts, and prove behavior with replay drills and realistic failure injections.
Use deterministic identifiers tied to natural aggregates such as invoice_id or user_id. Retain recent fingerprints within a time window to collapse duplicates safely. Prefer append-only logs and compare-and-set updates. When full idempotency is infeasible, expose compensating actions explicitly and document blast radius so responders move quickly.
Preserve order where it matters by partitioning events by key, not by throughput convenience. For cross-key workflows, embed sequence numbers or vector timestamps and accept eventual convergence. Build re-sequencers and timeouts thoughtfully, choosing correctness over fragile perfect ordering that evaporates under failover conditions and multi-region replication.
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